NEWS

Dr. W K Sudaraka Jayanath: A Journey of Innovation and Leadership

My career journey began in 2010 when I started as a merchandiser, an entry-level position that provided me with valuable insights into the intricacies of the apparel industry. From the outset, I was driven by a passion for understanding the nuances of product development, supply chain management, and customer relations. This early experience laid the foundation for my future growth and development in the field.

In 2014, I joined MAS Holdings, a leading apparel and textile manufacturer in South Asia, where I quickly rose through the ranks due to my commitment, strategic mindset, and ability to foster strong relationships with stakeholders. By 2019, I had been promoted to account manager, a role that saw me taking on greater responsibilities, including overseeing client relationships, managing product development, and driving business growth. It was during this period that I truly began to understand the power of innovation in shaping a company’s trajectory.

Later that year, I was asked to lead the innovation product development team for Victoria's Secret. This role marked a turning point in my career. Leading a cross-functional team of designers, engineers, and marketers, I focused on creating innovative products that resonated with customers and aligned with market trends. Over the next five years, we grew the business from $20 million to $120 million, a testament to the power of creativity, collaboration, and strategic execution. I believe that this achievement was not only a result of my leadership but also the dedication and ingenuity of my team.

Concurrently, I was appointed to lead the Digitalization team at MAS Holdings. In this capacity, I explored digital solutions that could streamline our operations, enhance productivity, and protect our intellectual properties. This role allowed me to delve into the world of digital transformation, combining my knowledge of business processes with technology to create new efficiencies and opportunities for growth. My work in digitalization deepened my understanding of the critical role that technology plays in today's business environment and prepared me to lead future initiatives in this space.

Building Expertise and Shaping Leadership

Over the years, I have developed a strong expertise in several areas, including merchandising, business development, and digital solutions. My experience in the apparel industry has given me deep insights into manufacturing processes, sourcing strategies, costing, production capacity management, demand planning, and negotiation. I have always been passionate about driving results while maintaining a strong focus on ethical practices and sustainable growth.

My leadership style is best described as energetic and motivational. I believe in fostering a culture where team members feel empowered to take ownership of their work and contribute their best ideas. To me, leadership is about more than just achieving targets; it's about creating an environment where innovation, creativity, and collaboration can flourish. I am always open to change and new ideas, and I encourage my team to embrace a mindset of continuous improvement. This approach has allowed us to consistently exceed business KPIs while maintaining a high level of engagement and satisfaction among team members.

Recognitions and Awards

I have been fortunate to receive several awards that recognize my contributions to the industry. These include the Global Business Excellence Award for the Most Dynamic & Promising Role in Merchandising & Business Management (Brandman - India), the Asia Awards - Asia's Outstanding Apparel Merchandising Award, and the Asia Awards - Asia's Young Business Leader of the Year 2024, both presented by Rula Awards in Malaysia. These honors have affirmed my belief in the importance of innovation, perseverance, and a strong customer focus.

Future Goals and Aspirations

Looking ahead, I have set several ambitious goals for myself. Within the next 3-4 years, I aim to become a General Manager and earn recognition as a transformational leader within my organization. My longer-term vision is to take on a role as a Business Director or Chief Operating Officer (COO) in a globally recognized organization, where I can continue to drive strategic growth and foster innovation.

Beyond my corporate ambitions, I am also passionate about entrepreneurship. I aspire to launch my brand and begin my entrepreneurial journey in Hong Kong. I believe that this city, with its dynamic business environment and rich cultural diversity, offers a unique opportunity for me to gain exposure to new markets, expand my network, and learn from some of the world’s most innovative leaders. My goal is to build a business that not only achieves financial success but also makes a positive impact on society and the environment.

Entrepreneurial Ventures: NTM Organic Product (Pvt) Ltd

In 2019, I took my first step into entrepreneurship by founding NTM Organic Product (Pvt) Ltd, a company dedicated to organic farming and bringing healthy, sustainable food products to market. This venture was born out of my personal commitment to health, sustainability, and ethical business practices. I believe that businesses have a responsibility to contribute positively to society, and NTM Organic Product is my way of making a difference. The company has grown steadily, driven by a commitment to quality, sustainability, and customer satisfaction.

Educational Background and Continuous Learning

My academic journey has been integral to my career growth. After completing my primary education in Anuradhapura, Sri Lanka, I pursued a Bachelor of Science degree in Statistics, Mathematics, and Physics from the University of Sri Jayewardenepura, graduating in 2010. This foundation in quantitative analysis has been invaluable in my roles, allowing me to approach business challenges with a data-driven mindset.

Recognizing the importance of continuous learning, I furthered my education with a Diploma in Entrepreneurship and a Certificate in Human Resource Management. I also completed a Post Graduate Diploma in Strategic Management and Leadership from Qualify UK, which provided me with advanced skills in strategic planning and organizational leadership. My pursuit of excellence culminated in earning an MBA in Business Management from the University of Gloucestershire, UK. In 2024, I was honored to receive a doctorate from Washington Digital University, USA, in recognition of my expertise and project performance as a business leader.

Commitment to Social Responsibility and Personal Philosophy

I am deeply committed to social responsibility and believe that businesses have a vital role to play in addressing the world's most pressing challenges. Throughout my career, I have championed sustainable business practices, from ethical sourcing to reducing environmental impact. I am passionate about creating value that goes beyond financial success and includes making a positive impact on society and the planet.

My personal philosophy revolves around the belief that success is not just about achieving individual goals, but also about contributing to the greater good. Whether through leading teams, developing innovative products, or driving digital transformation, I strive to make a meaningful impact that reflects my values of integrity, accountability, and respect for all.

Conclusion

My journey has been one of continuous growth, learning, and striving for excellence. I am grateful for the opportunities I have had to lead teams, drive innovation, and contribute to the success of the organizations I have been a part of. As I look to the future, I am excited about the possibilities that lie ahead and remain committed to making a positive impact in every endeavor I undertake.