Madam Viji Ramasamy Pillai or known as Vincy among her business partners is the Founder and CEO of Maxvue Naturals Sdn Bhd.
As a successful female entrepreneur, she is always concerned and has a high spirit about women's health and care. This spirit has led her to do research on a critical situation of menstrual pollution in Malaysia and started to research extensively into the benefits of organic cotton and eco-friendly textiles on our skin and 100% biodegradable which is good for ladies and good for this Earth. Vincy realized there wasn’t much innovation on pads despite them being used by women every single month. She also realized that available disposable organic cotton pads, while comfortable, were very expensive which makes them out of reach for many women.
She wanted to create an organic pad which also has the added advantage of being environmentally friendly as organic cotton is free of pesticides besides being safer for our bodies. Women need to understand how the regularity of their cycle and the colour and amount of flow is all tied to their health. She also discovered that they prefer pads which are thin but can absorb well to avoid leakage. BioFree organic disposable pads deliver exactly that as they are just 0.2cm thick with an absorbency rate of 130ml for the day pads and 170ml for the night ones. The ultra-thin design with wings prevents leakage and a strong bio adhesive to hold the pad in place. Biofree also has the added advantage of being environmentally friendly as organic cotton is free of pesticides besides being safer for our bodies.
As a part of Supporting Biofree Green Menstruation Movement, Vincy raised her voice for Plastic free sanitary pads to needy women, therefore she started a new journey as a CEO of Maxvue Naturals Sdn Bhd in 2019.
Promote Menstrual health education and awareness for Women and Children ? Promote Long-term solution for menstrual health roadblocks
Promote use of Indigenous components to build health deliverables
Promote use of eco-friendly products
Maxvue Naturals Sdn Bhd known for its nature based products with the aim to protect the earth and humans from chemicals and plastics. Initially the product launch was supposed to happen in 2019 but due to Covid-19 pandemic, the product finally launched in April 2021. The main products of Maxvue Naturals Sdn Bhd are the disposable organic pads. BioFree pads uses USDA approved organic cotton and absorbent core as patented plant fibre which contains a lot of Anti-Microbial contents and 93% biocarobon content, which make this product as the first Malaysian brand which is made from this kind of materials. Moreover BioFree pads are made with feathery soft cover and high absorbing capacity which is suitable for all types of flows. The soft texture of the top sheet keeps you in complete comfort throughout the day. Pads are packed in Eco friendly Biodegradable paper boxes with reasonable selling prices.
a) Bio Free Organic Cotton Disposable pads For Day Use. – Natural Sanitary napkins with 280mm length with high absorbency for normal flow. Made with herbal fibres and other herbs which help to prevent cancer.
b) Bio Free Organic Cotton Disposable pads for Night Use- A rash free organic disposable pads with 320mm length with breathable back sheet is completely protective and prevents leakage.
c) Organic Cotton Disposable Panty Liners for Everyday Use – A thin liner with the soft texture of the natural top sheet will keep the customer in sheer comfort. The panty liners are 180mm length which is longer than the usual liners.
Madam Viji is very well known for her dedication and hard work spirit. Her hard works paid when she has been recognized by external bodies which has awarded her for her achievement in the business field such as they have been the winners for 7 SOBA Awards for 3 years in a row, Perdana Young Female Entrepreneur Awards 2015 & 2016 from MIEC, International Excellence Awards-Leadership in Eeye Care 2013,
Best Brand Strategic Female Entrepreneur - Contact Lens Industry by SME and Entrepreneurs Business Awards | SEBA 2019 and the list continues to grow till today.
4) CORPORATE SOCIAL RESPONSIBILITY
Vincy realised there wasn’t much innovation on pads despite them being used by women every single month. She also realised that available disposable organic cotton pads, while comfortable, were very expensive which makes them out of reach for many women. Maxvue Naturals inspires, educate and builds socially-minded women entrepreneurs who generate incomes, enhance women’s leadership, and create social impact and environmental gains within the marginal communities. After one decade plus, what drives Vincy’s work is the passion. The monumental need to empower women at the grassroots “perceived as vulnerable” into change makers especially in the most vulnerable and climate affected areas..Vincy also gives preference for women to sell the pads in smaller quantities to get their extra income at a wholesale price. Women need to understand how the regularity of their cycle and the colour and amount of flow is all tied to their health. BioFree will always strive for a balance between practicality and sustainability, she says.
We from Maxvue Naturals Sdn Bhd, are very grateful for being awarded Asia's Organic Napkin Manufacturer Award by Rula Awards. Thanks to the jury of Rula awards for this honour and giving this award for Maxvue Naturals, it feels great to be rewarded for that hard work ,This is a very auspicious moment for us because we all have gathered to celebrate the success of our much anticipated project
Being honest, the achievement of the project and later the journey to this award was not easy; In fact it was too long. Right from the time the framework of this project was considered which was started later and till today, a lot of work has been done. There was a good need for efforts to change the idea into real output and various challenges came in the way. Rula awards recognition will help our products reach many more women around the world.
In a nutshell, MAXVUE NATURALS, Vincy always ensure that women take their health seriously and give it prime importance, in order to further care for their families and social groups, something which many women take as an excuse for not taking care of their health.Menstrual Health is an critical aspect of a women’s health and well-being and needs to be addressed with immediacy. Women undergo many forms of infections, diseases related to their uterine health but are ashamed or hesitant in reaching out for help. As we go about empowering the health of women, we are also providing them a means of livelihood as they engage in manufacturing sanitary health products. As once she mentioned ““Our mission is to create comfortable, eco-friendly pads without sacrificing on performance. I started out wanting to solve my own problems until I realised I was not alone.” We aimed at offering women affordable and healthier feminine care options without compromising the quality.
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