NEWS

I’m Shahran Jiffrey Managing Director of Direct Lines (Pvt) Ltd, I am thrilled and deeply honored to receive the prestigious Asia's Best Recruitment & Consulting Company of the Year award from Asia Awards powered by the World Research Congress. This recognition not only reflects our relentless dedication to excellence but also underscores the hard work and commitment of our entire team.

Being recognized as the best in Asia is a testament to our innovative approaches, unwavering commitment to client satisfaction, and our ability to deliver exceptional results in the recruitment and consulting sphere. This award motivates us to continue pushing boundaries, setting new benchmarks, and exceeding expectations in the dynamic and competitive landscape of the industry.

The Company was established in 1985 by our Chairman and former licensee Mr.A.L.A.Jiffrey. Client satisfaction is a cornerstone of Direct Lines' operations, evident in its comprehensive service portfolio that includes career guidance and a commitment to fostering long-term partnerships. The company's focus on delivering qualified candidates promptly and its flexibility to cater to diverse industries globally have set it apart in a competitive market. Direct Lines' client-centric approach ensures customer satisfaction while empowering countless individuals to pursue their career aspirations, thereby contributing significantly to community well-being.

Direct Lines (Pvt) Ltd has been honored with prestigious awards from the Sri Lanka Bureau of Foreign Employment in both 2014 and 2022, recognizing its outstanding contributions to the sector. These accolades highlight the company's unwavering commitment to quality and its significant role in bolstering foreign employment, a vital pillar of the Sri Lankan economy. Such recognition solidifies Direct Lines' position as a key player in the human resources domain, both domestically and globally.

The company's impressive track record includes successfully supplying over 50,000 skilled workers in various sectors to more than 100 prominent organizations in the Middle East, Europe, the UK, and the US showcasing its extensive experience and industry expertise. This achievement underscores Direct Lines' capability to manage large-scale recruitment demands and its deep insights into the international labor market. Moreover, receiving appreciation awards from the Association of Licensed Foreign Employment (ALFEA) and the Sri Lanka Bureau of Foreign Employment for over 15 and 25 years of service respectively reflects the company's enduring dedication to excellence and its positive impact on the country's employment landscape.

In terms of innovation and global outreach, Direct Lines (Pvt) Ltd excels in its recruitment and workforce consultancy strategies. The company has established a robust network across countries and continents, enabling it to source top talent for clients worldwide. Its location-based search capabilities and extensive job database provide a modern and efficient platform for job seekers to align with their career objectives, addressing the dynamic nature of today's job market.

Direct Lines' ability to supply workforce solutions across various sectors, including the demanding hospitality industry in the Middle East and Europe, demonstrates its versatility and steadfast commitment to meeting diverse client needs. This adaptability, coupled with Sri Lanka's high literacy rate and the strong work ethic of its workforce, positions Direct Lines as the preferred partner for organizations seeking reliable and skilled workforce solutions.

I extend my heartfelt gratitude to our clients, partners, and dedicated team members whose trust, support, and hard work have been instrumental in achieving this remarkable milestone. This award inspires us to continue striving for excellence and delivering unparalleled services to our valued stakeholders across the region.

I would also like to express my gratitude to our exceptional staff, both current and former members, whose tireless dedication, expertise, and passion have shaped our company's success story. Each individual has contributed significantly to our achievements, and their commitment to excellence has been the driving force behind our growth and reputation in the industry.

To our current team members, I extend a special thank you for your ongoing efforts, professionalism, and innovative spirit. Your contributions have been invaluable, and I am grateful for the teamwork and camaraderie that define our company culture.

To our ex-staff members, I want to acknowledge and appreciate the contributions you made during your time with us. Your hard work, skills, and experiences have left a lasting impact on our organization, and we are grateful for your dedication and contributions to our success.

Together, as a united team past and present, we will continue to uphold our commitment to excellence, innovation, and client satisfaction, ensuring that Direct Lines (Pvt) Ltd remains a leader in the recruitment and consulting industry.

"On behalf of Direct Lines (Pvt) Ltd, I extend our sincerest gratitude to Asia Awards powered by World Research Congress for honoring us with the prestigious Asia's Best Recruitment & Consulting Company of the Year award. We are truly humbled and thankful for recognizing our efforts and contributions to the industry.

This award is a powerful motivation for us to continue our pursuit of excellence, innovation, and client satisfaction. We value this acknowledgment of our hard work and dedication to providing top-notch recruitment and consulting services to our clients across Asia and beyond.

We thank the entire team at Asia Awards powered by the World Research Congress for their meticulous evaluation process and for highlighting outstanding achievements in our field. We look forward to continued collaboration and opportunities to contribute positively to the industry's growth and success.